This course consists of an in-depth knowledge development and practical working of the different perspectives and methodologies for conducting research in business arena. A thorough understanding of the methods and processes of business research is the key component of this course. It looks at the concept of research, both original and applied, and examines how information can provide a greater understanding of business and its successful management. Learning and application will be attained through course materials, Case Studies, Class activities, written assignments, research proposal and final research report.
- Teacher: Faisal Qamar