In today's ever changing and turbulent competitive world, businesses can't survive without agile response. What differentiates better businesses from worse ones is their nimble and proactive style driven by constant vigilance on their customers, competitors, markets, and other internal and external stakeholders. To be well informed about what is going around and what are impacts of their offerings and strategies, companies carry on both formal and informal researches. Conducting a good business research is not an arbitrary task, but it is a purposeful and scientific endeavor.

This course, being critical one in your MBA program, aims at equipping  the students with practical and rigorous business research skills, ranging from identifying an opportunity of a formal marketing research to taking decision based  upon the results of research.